What's becoming even more important over the next few years is how we work with the suppliers. We want the suppliers to work with us, we want the suppliers to listen to us, we also want to hear the suppliers problems and what they are able to do over the next few years as well. They need to understand that our business is constantly changing so they need to change with it. The business models of the past are certainly not the business models of the future, what we need to look at is how we shape the industry to be much more proactive and be prepared to have different financial models. If you look at the consumer, they are starting to evolve how they watch content so we need to be much quicker to market so our suppliers need to realise that delivering things in 6-12 months is not good enough, we need to deliver it much faster. Collaboration has to be the underpinning of where we go as an industry